For the creation of my logos I started by researching and gathering reference in relation to electric concept cars and racing teams. I then moved onto creating thumbnails and sketches, ideating and iterating. We had to create three different teams, so I tried various approaches. For one team, I went for a juxtaposition between angular and round, pairing circles with sharp, angled ‘wings’. This team, being the Red Angels, features a logo comprised of two angular wings set against a white circle, with a smaller, red circle in the upper middle area. This circle’s negative space pushes into the wings, carving out curves to suggest concentric circles. To create this curve, that breaks up a long vertical, I created two extra pen tool nodes, I then selected and manipulated them using beziers to create a curve in the shape. The combination of black on white, with a hot spot of saturated red, causes the logo itself to be a focal point. This attracts the eye, furthering the team’s sleek, stylish and competitive nature.
Similarly, The Architects’ logo features angular shapes and bold reds. However, this logo makes use of material textures, a nod towards their namesake. To create this logo, I first used rulers, guides and the pen tool to create one half. I then copied, flipped and arranged the other half. Once I was happy with the overall arrangement I tweaked the size relationships and proportions until I was happy with the result. Then, I researched and found several wood panel, silver and diamond/frost textures to use in the logo. To ensure clean edges I created groups, selected the relevant layers/elements and applied masks to those groups. Putting the textures inside those masked groups, applying layer blending modes and using adjustments allowed me to integrate the textures and create interesting effects.
I used a variety of layer blending modes, such as Hard Mix, Subtract, Dissolve, Hard Light and Overlay. These blending modes, along with the adjustments made using levels, created the look of a dark, cold obsidian-like material, along with a black and red wooden panel that mimics dripping blood. Those vertical elements are contrasted nicely by the gradation of light and dark from the horizontally textured silver bars that spread out in an angular and diagonal fashion. The arrangement of the elements is inspired by the Masonic Square and Compasses.
The HUD that I created is the one tailored towards the Battery Conservationists, whose logo mirrors that of the HUD’s colours, style, and shape language in regards to the sharp, angular nature of various elements in both designs. To create this logo, I again made use of rulers, guides and the pen tool. After creating the initial design, I tried out various iterations and, once happy with the design, I moved onto colour combinations and experimentation. As my HUD design evolved, so did this logo’s. I decided to change it to fit in with the HUD design, re-creating the black and blue visuals of the HUD in the logo. The central rectangle that sits behind the battery I made green, bordered by black. This is related to the overlays and green text/numbering in the HUD. To create more visual interest, I added a bevel as well as a light blue inner glow to the rectangle, making use of the Inner Glow effect.
The Red Angels
The Battery Conservationists