Final Posters for Architecture Poster Assignment (and Design Sheets)

Here are the final three poster designs and layouts for my assignment:

(Evaluations are in separate blog posts)

The Shard Poster Final Blog Image.jpg

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Architecture Perspective Poster Development 2 cropped.jpg

Design Development Sheets (scanned from sketchbook):

Perspective Poster Design Sheet Final Image.jpg

The Shard Design Sheet Image Final.jpg

Three Circles Design Sheet Image Final.jpg

 

 

 

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Digital Development of Poster Designs and Layouts (Graphical)

Here are some images of the development and thumbnails for my graphical poster designs and layouts. More information about the process of creating these posters can be found in my evaluations.

Here I created modular silhouettes and shapes to help the experimentation and development process.

(reference images found online)

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I began creating various layouts using the shapes created previously, experimenting with the placement of the text and logo.

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Further experimentation.

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I decided to use the juxtaposition of circle and triangle to help create interesting and dynamic compositions. The triangle represents the Shard, while the circle represents either the sun or moon. I used the golden spiral to help establish a composition that worked, flowing from the bottom of the image, through or around the triangle and then landing on either the text or circle of which creates a focal point. This was further aided by the use of the rule of thirds, where I attempted to position the top of the triangle and/or the circle itself onto one of the main rule of thirds intersections.

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Here I experimented with a different building. I made use of the circles I cut into the silhouette to show the larger circle behind. The interplay of overlapping shapes allowed me to experiment with a more complicated value hierarchy than what I was working with previously. I attempted to establish visual weight using value, trying to find the hierarchy between the silhouette, text, logo and circle.

With the circle being surrounded by different values and areas at different points in the image, it allowed for an interesting effect with the use of relative values, something that we have been learning about in our Visual Studies class recently. Having a light value surrounded by a dark value causes it to appear lighter. Having the same value surrounded by a slightly less dark value causes the effect to be lessened, although it does still remain to a certain degree. The manipulation of this effect, which works either way with dark and light, allowed me to experiment with the value hierarchy in the image.

A major challenge was the logo, as well as the text, and their place within the image and layout. The logo itself is quite bright and saturated, this draws the viewer’s attention away from the main subject matter and to the corner of the page. This is not desirable in regards to composition so I took several steps to lessen the negative affect it had on the image. I scaled down the logo and moved it to a corner further away from the main body of text. The logo with its bright saturated colour has a large amount of visual weight, to counterbalance this I placed the date on the bottom right.

With the logo being bright and surrounded by a light value, this downplayed the contrast causing it to be less of a focal point. I made the text on the bottom right dark, in combination with the light background this caused the contrast in this area to rise sharply, proving more visual weight on the right side of the image helping visual balance to be achieved.

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Here I moved onto colour comps, where I take some of the layouts and designs I am happy with and begin experimenting with colour schemes.

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More colour comps, this time with the Shard graphical designs and layouts.

I experimented with various colour schemes; complimentary and analogous etc. I attempted to downplay the logo by making the colour of the background near it the same colour, therefore turning into essentially just white text.

Further along during these colour development thumbnails I tried to push more of a mood with the colours of the background and sun/moon. The gradients in the sun pushed forward a setting sun/evening mood and atmosphere that is quite eye catching yet gentle on the eyes with the way its gradient fades into the background.

Green, being the complimentary colour to pink, allowed me to create an interesting interplay between the logo and the background.

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Screenshots of development:

The use of rulers and layers allowed me to create accurate silhouettes that could be used in a modular way to efficiently create multiple thumbnails.

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