Digital Development of Architecture Poster Design (Perspective)

For this poster I decided to go with a two point perspective grid that was influenced by the rule of thirds. The main subject matter for this is going to be the Elizabeth Tower (Big Ben) and the London Festival of Architecture Logo being projected from it. I began with a rule of thirds grid I found online, established the two vanishing points and began constructing a cube. Once I was happy with the placement of this cube I began to experiment with the particular placement of the vanishing points and the angles of said cube:


Further vanishing point experimentation, trying out different placement:


Here I used rulers and guides to math the placement of the vertices of the cube. I made use of triangles to math the angles of the cube to help mirror it so as to lessen the distorting effects of the perspective. I also tried out a different placement of the vanishing points:


More experimentation with the placement of the vanishing points as well as exploring the rest of the tower and how the angles and placement of the details later on will work:


Further exploration, trying to find the most visually pleasing placement of the vanishing points and angles with the aid of guides/rulers:



I settled on the green version of the vanishing points and began to construct the rest of the tower. I used an X on the two faces of the cube that we can see to find the centre points, this will help with the placement of the ellipses/circles later on:



Placing the circles/ellipses in perspective proved to  be difficult. I experimented with various tools, such as the shear tool, distort tool and free transform etc. I did some searching through the tools and options in illustrator and found the perspective tool. After some research I began to set it up and put the ellipses/circles in perspective onto the cube (Explanation of this process and the tool further along).:


After I set up the ellipses I moved onto the logo projection and the mapping of the details for the rest of the tower. For the logo I created lines emanating from the centre of one of the ellipses and cube faces. I then put the logo into perspective using the perspective tool, of which is rather tricky to use and manipulate shapes with. I had to convert the logo (which was an image) to a vector using Control Panel -> Image Trace -> High Fidelity Photo, this allowed me to manipulate the logo as if it were a complicated vector shape:


Here I removed/hid a lot of the clutter and began to create the clean lines for the tower, paying attention to line weight to help create more depth. I made the lines closer to the viewer thicker, as well as important borders. I made the lines further away, as well as the finer details, smaller to push them further back into space:


Here is where I began to organise where the details will go on the rest of the tower with the help of the perspective grid:


Fitting the text onto the tower was quite difficult to do when it was in a text format, even if I typed the text onto the line itself. Doing it that way did not help fit it into the same perspective as the rest of the image. I instead had to use Type -> Create Outlines to convert the text into vector shapes. This allowed me to use the perspective tool to conform it into the right perspective. This required a large amount of re-corrections and accuracy and was quite time consuming. I also typed London Festival of Architecture onto the projection lines for the logo, however this seemed quite unprofessional and lacklustre so I later on I decided to go with the text on the top right with the smaller logo on the bottom right to help balance out the left hand side heavy composition. I have also increased the line weight of the ellipses, giving them more visual weight and importance:




Here I cleaned up the lines a bit more and added detail to the tower with the help of rulers/guides:


The placement of the text on the top right and smaller logo on the bottom as I mentioned earlier is shown here, as well as experimentation with the font. I also added more detail to the tower, which I may or may not keep as it creates an area of concentrated detail, detracting from the rest of the image:



Here I edited the text using Window -> Type -> Character. I also changed the colour to match the logo. I decided to make the text stand out more using, as I mentioned, the colour of the logo as well as making parts of the text bold. I also increased the size of the text and faded out the projection lines, allowing it to stand out more:



Perspective Grid Tool:

Shift + P brings up the perspective grid tool, this allows you to conform vectors into perspective. There are multiple handles on the grid that you can use to manipulate and move the grid itself with. In the menus there are options for 1, 2 and 3 point perspective, allowing a wide range of complicated scenes to be created:


To be able to put the vector in perspective, we need to attach it to the active plane. The active plane is indicated by the highlighted face on the cube at the top left of the document:


Once attached to the active plane you can then use the Perspective Selection Tool (Shift + V) to put the vector into perspective, manipulating it using the handles on the bounding box:












Digital Development of Elements for Poster Assignment

(reference images found online)


The images of the rule of thirds and golden spiral were .png images that I found online. These composition grids helped to inform my layouts.

I initially used the pen tool with a series of rulers to help replicate the silhouettes that I desired for my posters. I experimented with the use of various individual shapes combined and grouped together for some of the more complicated silhouettes. In conjunction with cutting into the silhouette itself using other shapes, that method proved to be useful.

Using the Pathfinder tool’s Minus Front option allowed me to cut into the silhouettes with other shapes. The method is thus: Select both silhouette and shape above the silhouette (this shape being the one you want to cut with)-> group them together -> click Minus Front in the Pathfinder Tool menu. Creating the circular holes in the silhouettes enabled me to further develop my graphical approach to these designs.

I managed to created a series of modular shapes and silhouettes for later use in the development of my poster designs and layouts. I also included the required text, as well as the logo for the festival on this sheet. This helped enable efficient ideation and allowed me to create multiple designs rather quickly.

Illustrator Font/Type and Shape Experimentation

These are various experiments with tools and text inside Illustrator. The first image shows the use of shapes creating with the pen tool and then edited using nodes and the method of cutting into a shape with another (method is mentioned in a previous post).




This image is evidence of the experimenting with text in Illustrator. We edited and changed various variable regarding the font and type. Font being the design of the letters and type encompassing the italicisation, bold effect, underlining, size (point), alignment (left, centre, right), line spacing, and word and letter kurning (spacing). The leading is the space in-between the lines of text.

To be able to edit text you must open up the Character tool via Window -> Type -> Character.


Here we selected an interesting font and then edited the individual letters. To be able to do so we did this: Select letter -> object -> expand -> edit and manipulate the letter. This allows you to edit the text in a way where it functions as a vector shape. This means that you can manipulate the nodes of the shape to deform and change it however you want as if you were editing a regular vector shape.


Illustrator and the Line Tool

We learnt how to use and manipulate the line tool via re-creating an image of  rubber ducky. rubber_ducky_pen_tool

We also used our knowledge of the pen tool to create these Olympic logos (wip). The Barcelona logo was difficult in regards to getting the right shape and edge quality. Even though the exact same colour was selected the stroke’s colour (which affected the edge quality) was different from the fill’s colour. Getting the right shape was difficult as the pen tool can be quite finicky.